Russell Brooke has directed these spots which launch a new campaign for Charmin featuring the family of bears appearing in CG for the first time. The agency is Publicis New York and creatives are Dan Cohen and Steven Emry. The bear brand characters Molly, Leonard and the three bear siblings Bill, Amy and Dylan were introduced as 2D brand characters in 2007 designed by Joanna Quinn.
Laundry: Environment and Prop Textures
Product Packaging Textures